Saturday, February 27, 2010

Headlines and the art of selling news

India vs. SA
3rd ODI
Season 2009-10

All major previews for the 3rd ODI suggest that India has a upperhand while SA will try to avoid clean sweap. Consider the following:

India target first sweep against South Africa

India seek series sweep at Motera

SA look to avoid a clean sweep

Depleted India seek series sweep at Motera

I think the headlines are created in line with the expectations of the readers - in this case the fans of Indian cricket team. We always want our team to win and are prejudiced by what are our team's strengths rather than dispassionately reviewing the whole picture. But that is another story...

Let us pray for today's win.

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