Early TAM results for IPL 2

TAM has measured TRP of opening matches of IPL 2 and compared it against the TRP from first edition. The TRP has declined substantially. Is it the vindication of analysis in my earlier post Television Viewership? Hardly! It is still early days. Who knows; Aamir Khan's Tata Sky ads are doing the trick? Seriously, TAM results are from only 2 matches. We need more data to arrive at a conclusion. I still think the TRP will decline in next 2-3 years before stabilizing.