Television viewership

IPL 1 was a huge success as measured by its TV ratings. Would IPL 2 be as successful? can it better the record set in 2008?
There have been some discussions about the TV viewership of IPL 2 will be better than its first season. In 2008 IPL sold worldwide broadcasting rights for a USD 1.1b for a period of 10 years. This year the deal was renegotiated and the rights were resold for remaining 9 years for USD 1.63b. The figures suggest that broadcasters are thinking that TV ratings would improve further. Moreover, it is generally thoght that, IPL 2 is being help outside the country so viewers will clamour to TV to catch the action; they do not have any other choice.
Whether the TV rating will improve, deteriorate or remain same is the moot question. In my opinion, the ratings will deterirorate for next 2-3 years before stabilizing. There was a huge curiosity about T20 in early 2008; especially after India became T20 world champions in 2007. There was a novelty aroung the tournanment and people just couldn't get enough of it. The city loyalty was just begining to take shape and there was no definite allegiance. This year the euphoria will diminish and people would stick to watching matches of their own team.
Only time will tell if prognosis and prediction are correct but one thing is for sure the city loyalty will slowly increase which is good for IPL.